What’s New
The WNBA Players’ Association and Panini have confirmed a multi-year renewal of their exclusive trading card partnership. Since 2019, Panini has been crafting WNBA cards in beloved series such as Donruss, Prizm, and Select, in addition to premium lines like Flawless and National Treasures. This fresh agreement, brokered by OneTeam Partners, is touted by Panini as the most rewarding licensing deal for women athletes. Specific financial terms remain undisclosed.
Panini will continue as the sole producer of WNBA trading cards and will persist in offering digital collectibles, including Panini Instant. The company has plans to boost investments in player promotions, product development, autograph deals, and event sponsorships, such as the WNBPA Rookie Premiere.
The WNBA's popularity is on the rise, thanks to stars like Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, with MVP A’ja Wilson, recently clinched the league title. Panini has already launched the 2025 Donruss WNBA set, with Panini Prizm WNBA and the new Panini Impeccable WNBA set to follow. More releases are anticipated, though not yet revealed.
Configuration at a Glance
- Panini continues as the exclusive creator of WNBA trading cards.
- Recent and forthcoming launches include Donruss WNBA (2025), Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
- High-end collections such as Flawless and National Treasures have featured WNBA content in recent years.
- Digital offerings persist through Panini Instant and other online channels.
- Earlier this year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Renowned for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Includes Rated Rookies and various insert collections.
- Rookie Royalty: Features premium Rookie Patch Autographs for top newcomers.
- High-end lines (Flawless, National Treasures): Typically include low-numbered parallels and premium inserts.
Autographs & Relics
- Expanded autograph agreements for WNBA players as part of the renewed deal.
- Rookie Royalty boxes presented high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures collections have featured premium autograph and memorabilia content.
- Upcoming products are expected to include autographs and memorabilia from both rookies and established stars.
Collector Notes
- Panini has exclusive rights to produce WNBA trading cards and digital collectibles.
- 2025 Donruss WNBA is already out; Prizm and Impeccable WNBA are on the horizon.
- Rookie Royalty boxes marked the debut of high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini keeps investing in product innovation, player marketing, and autograph agreements.
- No print runs, odds, or specific serial numbering were disclosed in the announcement.
- Designs differ by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Further WNBA releases are expected but not yet announced.
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