In a groundbreaking move that signals a new era in collectibles, NBA superstar LeBron James has entered into an exclusive multi-year trading card partnership with Fanatics Collectibles. This division of Fanatics, known for its expertise in trading cards and collectibles, will now be the home of LeBron’s highly sought-after cards. The deal brings an end to James’ long-standing relationship with Upper Deck, with whom he had a previous card and memorabilia contract that concluded last year.
In a statement released by Fanatics, LeBron James expressed his excitement about the partnership and his desire to connect with his fans on a deeper level. He spoke about the importance of celebrating the achievements of athletes at their peak and expressed his eagerness to share more memorable moments with his supporters. James emphasized the significance of not only recognizing the big milestones in sports but also appreciating the smaller, yet equally impactful, moments.
To commemorate this momentous partnership, Fanatics will release a special card featuring LeBron and his son, Bronny James. This unique card will be a 1/1 on-card dual autograph, showcasing LeBron in his iconic St. Vincent-St. Mary’s high school uniform and Bronny in his USC Trojans jersey. This collectible card will be part of the highly anticipated 2023-24 Bowman University Chrome Basketball set, scheduled to be released on January 19.
The set will also feature other notable players, including women’s college basketball All-Americans Caitlin Clark and Paige Bueckers, making it an exciting addition for both basketball and trading card collectors alike.
CEO of Fanatics Collectibles, Mike Mahan, expressed his enthusiasm about having LeBron James join the Fanatics family. He spoke about the company’s commitment to pushing the boundaries of the collectibles hobby and fostering enthusiasm among fans and collectors. In addition to LeBron’s signing, Fanatics is promoting the card release with a captivating video titled “Origin of Greatness,” which is narrated by LeBron James himself. The video showcases the early moments of various Fanatics athlete partners, creating a sense of anticipation and excitement among collectors.
This partnership with LeBron James is a significant addition for Fanatics, following a more than two-decade association between LeBron and Upper Deck. Upper Deck acknowledged the long and successful collaboration they had with LeBron, acknowledging their efforts in building his brand into a highly valuable collectible. They also mentioned their work with the LeBron James Family Foundation and expressed gratitude for having had LeBron as an integral part of the Upper Deck family.
With the exclusive agreement between LeBron James and Fanatics, a new chapter begins in the world of trading cards. Fans and collectors can look forward to unique and highly sought-after collectibles featuring one of the greatest basketball players of all time. This partnership not only marks a shift in the industry but also sets the stage for future collaborations and exciting possibilities in the world of sports collectibles.
