Fanatics Collectibles, in collaboration with Fanatics Live, has recently unveiled a groundbreaking initiative called ‘The Ten’, which aims to celebrate and reward collectors who find the top 10 sports cards in the market. Drawing inspiration from well-known rankings like the “Billboard Hot 100” and the FBI’s “Most Wanted”, this innovative program showcases a dynamic selection of 10 cards from various sports.
Launched on Wednesday, ‘The Ten’ features a monthly rotation of cards carefully chosen for their popularity and rarity. Collectors who successfully pull one of these cards via the Fanatics Live app will be awarded a whopping $10,000 in Fanatics Live credit, giving them the opportunity to further indulge in their collecting passion.
The inaugural list includes a mix of legendary athletes and rising stars. Iconic names such as Tom Brady and Steph Curry make an appearance, alongside promising talents like MLB’s Corbin Carroll and Anthony Volpe, as well as NBA’s Luka Doncic and Chet Holmgren. ‘The Ten’ will encompass cards from prominent brands such as Panini, Upper Deck, Topps, and Bowman, ensuring a diverse portfolio of collectibles.
James Kollar, senior director of marketing at Fanatics Live, highlighted the program’s goal to enhance the collecting experience and give back to the collector community. ‘The Ten’ not only provides an exciting opportunity for collectors to potentially win $10,000 in credit but also encourages community engagement. Fanatics Live participants and collectors alike have a say in the monthly card selections, creating a sense of inclusivity and shared enthusiasm.
In addition to rewarding collectors, ‘The Ten’ serves as a platform to promote new products and revitalize interest in existing releases with chase cards. By showcasing these rare and sought-after cards, the program generates excitement and sparks discussions within the community. Dealers and collectors alike now have a dedicated space to showcase their discoveries, further amplifying the passion and dedication that drives the hobby.
To celebrate the discovery of these top cards, Fanatics Live plans to feature pack and box breaks as well as special shows centered around ‘The Ten’. These events will celebrate major finds and announce the upcoming cards, adding to the overall narrative of the initiative. A dedicated webpage will also be launched to track the cards and recognize the collectors who unearth these rare gems.
One of the key aspects of ‘The Ten’ is its focus on the stories behind the collectors and their finds. In addition to the financial reward, this program offers a unique storytelling element that connects collectors on a deeper level. By highlighting the narratives and personal journeys that lead collectors to their prized cards, ‘The Ten’ adds an extra layer of meaning and significance to the collecting experience.
Since its debut, Fanatics Live has experienced consistent growth and engagement, with viewers spending an average of 56 minutes per session. This impressive statistic underscores the platform’s emergence as a community-focused space where collectors can connect, learn, and share their passion for sports cards. James Kollar expressed his excitement about the potential impact of ‘The Ten’ on the Fanatics brand and the collector community, eagerly anticipating the stories that will unfold as collectors embark on their quests to discover these coveted cards.
‘The Ten’ program by Fanatics Live is set to revolutionize the collecting landscape by offering a thrilling opportunity for collectors to be rewarded generously for their finds. With its focus on community engagement, exciting showcases, and unique storytelling, ‘The Ten’ aims to create a more vibrant and inclusive collecting experience for all. Whether you are a seasoned collector or a newcomer to the hobby, this program is sure to spark excitement and ignite a renewed passion for the world of sports card collecting.
