Just when you thought fandom couldn’t get any grander, Fanatics and Topps reaffirm that they are all in on redefining the way fans and collectors interact with their beloved sports. Fanatics is busy rolling out a nationwide expansion of its events while Topps is giving a jazzy makeover to their collector promotions. The aim bolsters the bond between sports, fun and collecting.
For starters, sports merchandise powerhouse Fanatics is ramping up its events lineup across the United States. The company is adding a mix of intriguing major gatherings, regional shows, stadium-specific events and collaborations with sports leagues during eminent events such as drafts, ancoring their strategy on the blending of fandom, culture, and collecting.
The grand ‘FanaticsFest’ at New York’s Javits Center, scheduled for August 16-18, is set to be the company’s flagship event. Imagine a magnetic cauldron of sports frenzy lighting up the city famed for its ‘sleeps.’ Things then switch gears to the tourist’s paradise of Orlando, FL from November 1-3 for a mouthwatering fan-centric event with a keen focus on collectibles. Sports enthusiasts in ‘Steel City’ are also in for a treat come September 28-29, with a more intimate gathering at PNC Park in Pittsburgh, anticipated to feature autograph sessions with local athletes. And while fans are still smacking their lips over these plans, Fanatics promises more details on other upcoming events.
Not one to be left behind, Topps is also mixing things up with a fresh array of engaging activities for collectors. The Trading Card Day is making a triumphant come back happening on August 3, promising exclusive freebies at your local hobby shops. And because everyone loves a good return, the MVP Buyback program is making a comeback this fall, allowing collectors to swap recent MLB MVP cards for sweet store credit.
Embracing the digital space, Topps is introducing the Hobby Break Night, happening on December 14. Imagine a night-long bash on the internet, complete with live case, box, and pack openings, guest appearances, and giveaways – certainly a treat for the tech-savvy, fun-loving fan base.
Fan boosters, engagement churners, social event, and collector gathering newbies – Fanatics and Topps are leaving no stone unturned, providing the perfect recipe for sports enthusiasts and collectors. They’re turning the fans and collectors world into an engaging playground, breaking barriers, and bridging the gap between the love for the game and collecting.
It indeed seems like an exciting time to be a sports fan or collector, as companies like Fanatics and Topps put you at the forefront of their strategies. Their endeavors are clear – to blend fandom with collecting and offer a unique, enriching, and enjoyable experience. So strap up and lace those sneakers, because the stadium lights are about to shine even brighter!
