In the fast-paced world of Formula 1, where speed is king and precision is paramount, there’s a different kind of race happening behind the scenes. Formula 1 has just signed a strategic deal to renew its exclusive trading card and sticker partnership with Topps, a well-known subsidiary of Fanatics. This move aims to maintain the strong connection with fans and collectors, ensuring that they stay engaged and involved in the high-octane world of international racing.
Since 2020, Topps has held the esteemed title of the official trading card licensee for Formula 1. Now, with this multi-year agreement, Topps will continue to create exciting trading card and sticker collections featuring drivers not only from Formula 1 but also from Formula 2 and Formula 3. This means collectors and fans alike can get their hands on unique memorabilia that celebrates the thrilling world of motorsport.
One of the most exciting aspects of this renewed partnership is the involvement of Topps in various 2024 FIA Formula One World Championship Grands Prix events, starting with the Austrian Grand Prix. This means that attendees at these prestigious races can look forward to exclusive opportunities to acquire special trading cards, further strengthening their connection to the sport and their favorite drivers.
Emily Prazer, the Chief Commercial Officer at Formula 1, and Kelvin Smith, the Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, are both thrilled about the renewed agreement. They see it as a way to engage a wider audience and bring fans even closer to the action through these unique collectibles. While the exact duration of the partnership remains unspecified, the focus is on enhancing the overall fan experience through innovative products and programs.
Through this collaboration, Formula 1 and Topps are not just creating trading cards; they are fostering a sense of belonging and community among fans and collectors. Each card, each sticker, is a piece of the excitement and passion that defines Formula 1. It’s a way for fans to carry a part of the racing world with them, whether they’re at the track or watching from afar.
As the engines rev and the drivers push themselves to the limit on the track, fans can now join in on the adrenaline-fueled action through these unique trading cards. The renewed partnership between Formula 1 and Topps promises to deliver even more excitement, more connection, and more collectible treasures for fans to cherish. So, get ready to collect, trade, and experience the thrill of Formula 1 like never before.
