Upper Deck, a prominent figure in the world of sports collectibles, has struck up exciting new deals with The Brandr Group and CLC to introduce a series of trading cards centered on college athletes’ Name, Image, and Likeness (NIL). This pioneering initiative will shed light on a diverse array of emerging sports talents hailing from various universities across the nation.
Known for its top-notch trading cards and memorabilia tailored for professional athletes in different sporting domains, Upper Deck is now venturing into uncharted territory by featuring the rising stars of college sports. With the launch of the World of Sports™ Volume 1 Trading Card Set, the company aims to showcase the accomplishments of student-athletes representing renowned programs like the University of Nebraska women’s volleyball team and the University of North Carolina-Chapel Hill’s field hockey team, both of which have garnered significant attention for their stellar performances.
The trading card lineup will encompass athletes from an array of officially licensed college programs managed by CLC, which oversees licensing for over 600 prestigious universities. Including sports such as softball, gymnastics, field hockey, soccer, volleyball, basketball, and football, the collection will highlight both men’s and women’s talents, giving recognition to those excelling in less spotlighted sports.
Jordy Bahl, a decorated national champion in softball, shared her enthusiasm for the trading cards, expressing how special it is to see her cherished moments immortalized in this unique manner. She eagerly anticipates sharing these pieces with her loved ones, fans, and supporters who have been part of her journey as an athlete.
Jason Masherah, the President of Upper Deck, emphasized the significance of these NIL agreements, not just in empowering young players to establish their personal brands early on but also in promoting gender equality in sports that often go unnoticed. By creating these trading cards, Upper Deck aims to celebrate the achievements of underrepresented athletes who bring glory to their respective schools and deserve recognition for their hard work and dedication.
Jim Neish, the Vice President of Licensing and Business Development at The Brandr Group, highlighted the collaborative effort with Upper Deck as a game-changer for numerous collegiate athletes, offering them the visibility they deserve regardless of the sports they excel in. The trading cards are poised to elevate these players’ profiles, whether they continue their success as student-athletes or move on to illustrious professional careers in the future.
The eagerly-awaited Upper Deck World of Sports Volume 1 Trading Card Set will soon hit the shelves of local hobby shops, retail outlets, and online platforms. Enthusiasts and collectors are encouraged to stay abreast of the latest updates on UpperDeck.com, eagerly awaiting the opportunity to get their hands on these exclusive trading cards celebrating the bright talents of college sports.
